KEVINDKEENE

DIRECTOR of MARKETING & Analytics 

​

As Director of Marketing and Analytics, I have successfully elevated brand visibility and engagement across Temperature Service Company, RZ Construction Services, and Omega Electric through strategic digital and traditional marketing initiatives. Highlights include a comprehensive website revamps, streamlining internal business processes, producing impactful project spotlight videos, and the development of traditional and digital marketing materials to enhance offline presence. My efforts in managing multiple online media channels and executing successful trade show exhibits have further strengthened brand positioning and customer engagement.

​

• Increased brand awareness and visibility through targeted digital channels, print marketing campaigns, and events, resulting in a 200% increase in online presence.

• Successfully revamped the company website, leading to numerous UI/UX improvements, increasing user engagement and conversion rates.

• Produced engaging project spotlight videos that showcased company projects, receiving positive feedback from customers and stakeholders.

• Developed a mobile property inspection and automated document generation tool, streamlining inspections and boosting report output from 2 to 30+ per week.

• Spearheaded the addition of traditional marketing materials, including brochures and sales collateral, enhancing the company's offline marketing presence.

• Managed the company's social media channels, increasing followers and engagement by 80%.

• Organized and executed successful trade show exhibits, not only leading to enhanced brand reputation and positioning in the industry, but generated new sales opportunities with totals of over 3 times the cost for exhibiting.